Publication: Analytics in a Business Context

We are pleased to announce the launch of “Analytics in a Business Context,” an invaluable book for both analytics practitioners and corporate execs who are seeking practical, real-world advice on how best to enable a data-driven analytics culture.

Author, Michael O’Neil and foreward by Frank Vella, CEO, Information Builders, a software company headquartered in New York City, which provides Business Intelligence, Data Integration and Data Quality solutions.


The publication contains guidance and best practices on four critical topics:

  • Developing the Analytics Business Case
  • Problem Solving: The Right Data for the Right Question
  • Monetizing Data
  • Establishing Analytics Within the Organization

The Book Launch, was held on February 21st, 2019 for the Vision to Value (V2V) community and sponsored by Information Builders. BusinessOne was a content contributor to the book and helps deliver advisory services to organizations that are charting a path towards broader adoption of data and analytics within their organizations.

Paperback and eBook available through Amazon

Interested in learning how to apply these practices? Contact us to start the discussion.

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