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Publication: Analytics in a Business Context

Dana Saltern1 min read

An open book beside a tablet showing charts on a sunlit table

We are pleased to announce the launch of “Analytics in a Business Context,” an invaluable book for both analytics practitioners and corporate execs who are seeking practical, real-world advice on how best to enable a data-driven analytics culture.

Author, Michael O’Neil and foreward by Frank Vella, CEO, Information Builders, a software company headquartered in New York City, which provides Business Intelligence, Data Integration and Data Quality solutions.

The publication contains guidance and best practices on four critical topics:

  • Developing the Analytics Business Case
  • Problem Solving: The Right Data for the Right Question
  • Monetizing Data
  • Establishing Analytics Within the Organization

The Book Launch, was held on February 21st, 2019 for the Vision to Value (V2V) community and sponsored by Information Builders.BusinessOne was a content contributor to the book and helps deliver advisory services to organizations that are charting a path towards broader adoption of data and analytics within their organizations.

Paperback and eBook available through Amazon https://amzn.to/2SDIAZr.

Interested in learning how to apply these practices? Contact us to start the discussion.

Written by Dana Saltern, founder of BusinessOne.

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